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Privacy Policy

Last updated: 1 June 2026

1. Data Controller

Gadgetly is a trading name of Mad Tech Heads Ltd (registered in England and Wales, company number 14440918), which is the data controller responsible for your personal data. We process personal data in accordance with the UK GDPR and the Data Protection Act 2018, and we are registered with the Information Commissioner’s Office.

Contact: info@gadgetly.co.uk
Address: Office 7622, 182-184 High Street North, London, East Ham, E6 2JA, United Kingdom
ICO registration number: ZC131659

2. What Data We Collect

  • Identity data: name, email address, delivery address
  • Transaction data: order details, payment references (we do not store full card numbers)
  • Technical data: IP address, browser type, device information, pages visited
  • Communication data: correspondence with our support team

3. Legal Basis for Processing

We process your personal data on the following legal bases under UK GDPR:

  • Contract: to fulfil your orders and manage your account
  • Legal obligation: tax records, fraud prevention
  • Legitimate interests: improving our service, analytics, security
  • Consent: marketing communications (opt-in only)

4. How We Use Your Data

  • Processing and fulfilling orders
  • Sending order confirmations and delivery updates
  • Responding to enquiries and support requests
  • Fraud prevention and security monitoring
  • Improving our website and services through analytics
  • Marketing communications (only with your consent)

5. Data Sharing

We share your data only with:

  • Payment processors (Stripe, PayPal) to process transactions.
  • Product suppliers and fulfilment partners based in the United Kingdom who dispatch orders directly on our behalf. We share only the minimum information needed to fulfil your order: recipient name, delivery address, contact number where required by the courier, and the items ordered. Your data is not transferred outside the United Kingdom.
  • Delivery partners (e.g. Royal Mail, Evri, DPD) to fulfil orders.
  • Analytics and advertising providers (Google Analytics 4 and Meta Pixel) to understand site usage and measure advertising performance. These are only loaded after you give cookie consent. See our Cookie Policy for details.

We do not sell your personal data to third parties.

6. Data Retention

  • Order data: 6 years (HMRC requirements)
  • Account data: retained while your account is active, deleted within 30 days of account closure
  • Analytics data: 26 months
  • Marketing consent records: retained until consent is withdrawn

7. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data
  • Rectify inaccurate data
  • Erase your data ("right to be forgotten")
  • Restrict processing
  • Data portability
  • Object to processing based on legitimate interests
  • Withdraw consent at any time

To exercise any of these rights, contact us at info@gadgetly.co.uk.

8. Complaints

If you are unsatisfied with how we handle your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO). We would appreciate the chance to address your concerns first — please email us at info@gadgetly.co.uk. For full details of how to raise a data protection complaint and what happens next, see our Data Protection Complaints Process.